All the other small bits of type is tied in with its surroundings, for example the bold serif on the can is similar to the Fosters lager font and I chose a nice clean serif to represent the lawyers' lines. I re-used this typeface for the end credits as I wanted to use something nice and legible but not use too many fonts in the piece for copy. I think knocking the type back to lighter colour burned browns ties it in with the visuals well and