(Full montge: http://motionographer.com/theater/nick-jr-rebrand/ )
Obviously Nick' is CN's biggest competitor, sharing the same market aiming programmes at children. Nickelodeon is not limited to cartoons but the biggest shows like spongebob obviously are.
This massive series of spots all have different visual styles but are all tied together by format, colour and a similar feel. The environments are very busy and lush, a sensory overload that need to be watched over and over to pick everything up, and as the bumpers will be played many times a day before, after and during programming this gives the audience something new to see even if they've witnessed the bumper before.
The colour orange is very prominent throughout, in the background, subjects and details to reinforce the Nick brand.
Selections from interview on Motionographer:
"It was never the intention to create something for other designers to marvel at; it was always about something that would blow the kids away. Akin is a very exacting guy to work with, but I really think the results merit all the hard work everyone put into the project.
Technically, working for so many markets was pretty challenging with each ident having to be reversioned with kid, without kid, Nick branded + Nickelodeon branded, HD, SD 4:3, SD 16:9, PAL and NTSC frame rates. That’s quite a number of variations for each ident."
"Originally there weren’t going to be any of the Nickelodeon properties in the idents at all but in the end Nickelodeon felt that a subtle nod to the characters was the way to go. The clients wanted to connect with the audience and entertain them rather than sell to them."