As the motion aspect has a very nostalgic aesthetic with the colour grade and the notion of a journey through locations it makes sense to carry this through to the print work. The use of texture and colour here add to the sense of heritage in the brand.
While shooting video I took location photography, there are more environments to use for print than video as there are a number of billboards and posters needed.
My original idea was to use a full bleed frame mirroring the video and allow the audience to walk through the 'journey' and reveal all the locations but I think by adding 2 environments into the adshels they become more understandable as images without the need for copy.
I will experiment with the layout for the 48sheets as the length may lend itself to more of a 'storyboard' and include a number of photographs per billboard perhaps becoming a more solid link between the adshell pairs of images and the motion design.
The Carhartt logo will be treated and composited within the photographs like in the motion design work:
While shooting video I took location photography, there are more environments to use for print than video as there are a number of billboards and posters needed.
My original idea was to use a full bleed frame mirroring the video and allow the audience to walk through the 'journey' and reveal all the locations but I think by adding 2 environments into the adshels they become more understandable as images without the need for copy.
I will experiment with the layout for the 48sheets as the length may lend itself to more of a 'storyboard' and include a number of photographs per billboard perhaps becoming a more solid link between the adshell pairs of images and the motion design.
The Carhartt logo will be treated and composited within the photographs like in the motion design work: