I've started to generate some letterforms using very minimal geometric shapes. I quite like some of the less legible more abstract shapes such as the more rounded fat type more reminiscent of the 'Moo!' font I was experimenting with at first but I'm also quite interested in the one made up of 2 rows per character (apart from E which has 3) and one column (apart from the M)... it's limitations make it quite logical if not the most legible. I'm not sure if the whole alphabet could be made this way but I think it works in an interesting way for the tag line and already starts to look like a visual that could work alone on a t-shirt, hand drawn, in 3D, physically made and suspended etc.
I will develop these 2 main ideas as although they are both geometric and assembled in a similar way I think they look very different in outcome and will work differently in 3D. I think the 'rows and columns' type could be really interesting to animated and break apart/rebuild as it travels through the locations.