I have been experimenting with some rough curves on some of the photography I shot alongside the video, trying to get a consistent vibe through the environments. The grades used in some of my research videos have quite a washed out low contrast look with blues pushed up in the blacks and more red/green mix in the highlights. I think this is working better than the high contrast dirty look of the original test shots and plays on the nostalgia/heritage element of the brand.
I am not looking to create any punch lines or big reveal in any of the design but rather get across a broader concept of being on a a journey through the use of imagery.
I will create some style frames using these photos and some 3D stills of the carhartt logo treated to sit in the environments before starting any more animated work.