Successful campaign by the met. Utilising a format that the target audience would use every day (youtube) a series of interactive films were released without branding, spreading virally through mobile and social networks. At the end of each scene the viewer is presented with a choice to make and the story unfolds based on those choices. The stats speak for themselves when the campaigns are aimed at the right people the right way. The campaign was followed up with placement in more youth oriented platforms reinforcing the message and tag line on MTV etc.
Putting the viewer in the position of the victim/aggressor is a well used technique that I think works well. I will most likely include first person shots in my video to take from this but due to the narrative nature of the poem then a step out of the action to view the consequences and observe needs to be the main focus.
I think there's a more conceptual link between the films and my animation which bypasses problems in a lot of typical films to illustrate subjects like this - which is alienating the audience. People may find it hard to empathise with a badly acted character playing out a horrific scene.. in this film they are the character, but in the animation the characters are more blank canvases. While they will be drawn realistically to a certain degree they are not photographic so are detached from reality - encouraging the audience to use their imagination more and put themselves in the position in a more subtle way.